Helene is a UK-based fashion stylist and creative, originally from Sweden.

After studying fashion for 4 years in Stockholm and London, she began her career as a Design Assistant at H&M, where she built a strong foundation in interpreting briefs, developing concepts, and commercial fashion strategy. She went on to assist Swedish stylist Madeleine Ekegren full-time - working across both editorial and commercial projects - before starting independent work. During this time, she honed a sharp eye for visual storytelling and on-set coordination. Helene later joined Getty Images as a Research Editor, contributing to the company’s fashion social media channels and trend communications. She is the Co-Founder and Creative Director of Gustav Studio — a curated vintage online boutique - where she leads visual direction, styling, and brand identity. Through Gustav Studio, she has cultivated a distinct aesthetic rooted in timeless design and archival references. Her grounding in historical research and cultural context continues to inform her work, bringing depth and intention to her styling and is apparent in all her work.

Helene is available for campaign, editorial, and celebrity styling.